choosing a name

I’m sure at least some of you are wondering why I chose the name “Vesta Legal” for my firm. First, a lot of lawyers use their names as their firm names, something which I believe is rooted in ethical rules. The rules have changed though, and a law firm can choose different names. I thought my name was too complex and hard to remember to be effective as a branding technique. And it would just be clumsy: “The Law Offices of Rachel Kibler-Melby” – ugh. I like my name generally, but as a brand, it’s not so great. So the next step was finding a phrase or name that I liked. I have always had an interest in mythology, so I thought that would be a good place to start. I searched for gods or goddesses with connections to wills, and I had a hard time finding anything. Then I thought having the goddess of the home would be a good bridge to estate planning, my primary area of practice. I’m more familiar with Greek mythology, so I first tossed around “Hestia,” protector of the hearth. But I didn’t like the sound of it. I went to Roman mythology, where “Vesta” is the goddess of hearth and home. I liked the sound of her name, and to my delight, I discovered that the Romans actually deposited their wills with the priestesses of Vesta, the Vestal Virgins. It seemed perfect. I searched the name and “law,” and a Swiss law firm came up, so “Vesta Law” was out. There also appears to be a town in West Virginia called “Vesta,” though strangely, no one had used it in their law firm name. So then it was just a matter of figuring out what I liked, and “Vesta Legal” won out among the various “law firm,” “law office,” “legal services,” and other variations.

If you’re thinking about a name for a law firm, I would encourage you to not use your own name. Having a brand name is frequently easier to remember, and a bonus is that it allows room for growth. If I take on a partner or hire an associate or whatever, I don’t have to worry about changing the name. It also gives no indication as to the size of my firm (thus breaking no ethical rules by stating it is bigger than it is), which can sometimes give more credibility.

So that’s how I came to name my firm what I did. I’m happy with it – I think it sounds elegant, and I like the background of it.

new firm!

As my dear husband pointed out, I haven’t updated this since I was studying for the Missouri bar. In the past three years, I have taken (and passed) three bar exams – Missouri, Illinois, and Kansas – worked for two different firms – one doing civil defense litigation (asbestos) and one doing data privacy and records management consulting – and have recently started my own firm! I’m doing estate planning, and I hope to do asylum work on a pro bono basis. I’ll write a few posts on what I did to start my own firm, but I wanted to get a post out. Hooray for a new firm!

GF communion bread

Another thing: I’m working on a recipe for gluten-free communion bread, preferably unleavened. I’ll post a recipe if I find one I like, but I would love suggestions!

another long absence

I’m sure you’ve all been dying to know what I’ve been doing for the last six months, so here’s the update. I left my job and started my own firm, so that’s cool. I’m doing estate planning, though right now, I’m doing pretty much anything. In February, I started a bunch of seeds, and this year, I decided to do better than last year, where all my seedlings either died or ended up really leggy. I got a grow light and some heating pads, and we set up a table in the basement as my grow station. I know what it sounds like, but I promise it’s legit. I’ve planted 5 types of lettuce, spinach (which didn’t germinate, oddly), 5 types of carrots, kohlrabi, arugula, lots of different pepper, dill, parsley, cilantro, basil (a bunch of different kinds), mustard, chives, eggplant (including an African variety – yum), lots of tomatoes, thyme, little strawberries, cucumber, a few different squashes, and other things. I’m SO excited. Some of them have made it into the garden, but a lot of things are still waiting downstairs. I’ve been surprised at how much water they need, but considering the light and the heating pads, I guess I shouldn’t be. Outside, everything seems to be doing really well. Our grapes and (female) kiwi came back (we got a new male kiwi yesterday), the agastache is really happy, we’ve had asparagus, coming up, the raspberries and blueberries are turning into something recognizable, my herb boxes are doing well, and the strawberry patch is blooming. We built another raised bed and planted a bunch of flowers in it. I think Carl is going to build me a basil box to add on to the raised bed. That will be exciting.

I’ve been baking quite a bit as well. I made eggplant parmesan a few weeks ago, which was delicious. And I still make my sourdough bread about once every other week. I’ve progressed to adding rosemary and olive oil or cheese to it. I want to try adding lemon thyme to it as well. I think I’m going to make a double chocolate crumb cake this week, so I’ll keep you all updated.

I have the best husband ever, the dogs are great, and I have independence in my career. Things are going well!